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73% of hotel customers research online

73% of hotel customers research online

According to a survey of US adults ages 18 and over by Harris Interactive, 73% who stay in hotels when they travel say they start their stay by researching hotel accommodations online. When asked to consider what factors other than price and location are important in selecting one hotel over another, online travelers cite the hotel's written description (71%) and visuals (69%) as the top two most important factors.

November 14, 2005 by in Reviews