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50% of online travel shoppers buy from travel agencies, 50% - from airline Web sites

50% of online travel shoppers buy from travel agencies, 50% - from airline Web sites

Nielsen//NetRatings reported that while the majority, or 54%, of online travel shoppers begin travel research with an online travel agency, consumers are evenly split between travel agencies and airline Web sites when it comes to the actual purchase of online travel. As far as researching goes, 37% of online travel shoppers begin research at a travel supplier Web site, and 9% begin with a travel meta-search provider.

June 27, 2005 by in After Hours