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Average price per click up 23% in December

Average price per click up 23% in December

Consumer searches, as evidenced by the number of keyword clicks, increased dramatically during the month of December, according to DoubleClick. The holiday shopping season saw more consumers searching and likewise improvement in conversion rates, gross revenue and return on investment for advertisers.

January 12, 2005 by in Banking

Telecom marketing budgets grew 2% in 2004

Telecom marketing budgets grew 2% in 2004

IDC finds that US-based Telecommunications Services Providers have increased their marketing investment for business wireline services by just under 2% in 2004. Although the US business wireline services sector is projected to decline in 2005 by 2.

December 23, 2004 by in Banking