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Web video ads found less annoying

Web video ads found less annoying

An online survey of 1,700 Internet users who saw the full-motion commercials, which ran from late January until late February, showed that viewers found them less annoying than some marketers had expected. Indeed, just 28% found them annoying - compared with 38% of TV viewers, on average, who found commercials annoying in three separate studies.

March 11, 2004 by in Enterprise Software