Ansearch fronts challenge in Australian search market
Optum Health, an information technology service provider for the health, finance and resource industries, has announced that it has entered into a "heads of agreement" to acquire Melbourne based search company Ansearch.Optum said the search engine is "ideally positioned to compete against Sensis, Google and Yahoo for a stake in the Australian search directories market", a market that, according to the Audit Bureau of Verification Services, is worth AU$300 million per year.