The impact of unlimited data on business

As mobile data consumption grows, businesses must respond by empowering employees with the right business plans.

Your business – and every other modern organisation – consumes, creates and uses huge amounts of data. And that reliance on data is getting bigger all the time.


Researcher IDC predicts that the global datasphere, which is the amount of information created, captured, or replicated, will grow from 33 Zettabytes (ZB) in 2018 to 175 ZB by 2025. The IDC research says 60% of all data will be generated by businesses by 2025, up from 30% in 2015.

For many employees, a constant mobile connection is more important than a broadband connection. Research of UK small businesses last year highlighted how 81% believe the latest smartphones fulfil most of their business needs. In fact, almost two-thirds said that the technology available to them on their smartphone outperformed tech on the other devices they used.

Smaller businesses need to be prepared for this explosion in mobile data. They must have a business plan with their mobile network provider that reflects growing data consumption. Rather than worrying about the potential cost of consumption, your business needs to know it can consume all the data it wants and not face a financial penalty.

Small businesses also need to be prepared for the impact of 5G on data consumption. Research suggests that 5G will account for 3.4% of mobile connections by 2022, but will account for 11.8% of total traffic. A 5G connection will generate 2.6 times more traffic than the average 4G connection. Performance will increase, too: average 5G speeds will rise from 76 Mbps in 2019 to 170 Mbps by 2022.

Your mobile provider should be embracing 5G technology now. It should be creating business plans that fit the fast-changing mobile data demands of your business, whether those requirements are handset or sim only.

Unlimited data plans help your business to cope with the continuing rise in demand for data and performance across both 4G and 5G networks. EE Business Unlimited covers both 4G and 5G networks already. It was rated the UK's No.1 network for six years running by mobile network testers Rootmetrics, which means it is well-positioned to help your business cope with the rise in demand for data.

You should be aware of the claims of some providers' unlimited data contracts that come with clauses, such as fair usage policy, which can put limits on the amount of data that individuals and businesses can download on each device on a monthly basis.
EE Business Unlimited allows your employees to consume as much data as they need, which means no throttling and no speed caps. That means your employees can make the most of their mobile devices to run the services that help your business to thrive and grow.

So while mobility might be more important to your business than ever before, your reliance on data doesn't have to be capped. Real, unlimited data is finally available – and your business should choose the right plan to give it a competitive advantage.

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