Inside the B2B Tech Purchase (Infographic)

Large business technology purchases involve dozens of stakeholders and months of consideration, according to new research from CBS Interactive. This infographic highlights the factors that are motivating companies to upgrade their IT and delivers insight into the evaluation and purchase process.

Most companies spend more than four months evaluating technology products before making a purchase, and the decision involves an average of 24 stakeholders. This infographic highlights findings from a recent CBS B2B research study of the IT purchase process, and it provides unique insights into factors such as:

  • What role does IT play in the purchase decision?
  • What factors are driving tech purchases?
  • Where are companies investing their IT budgets?

Click here to download this infographic