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A tour of Samsung's 837 digital marketing playground in New York City

Samsung on Feb. 23 opened its New York Meatpacking District "cultural destination, digital playground and marketing center of excellence" to the public. It's worth the trip just don't wonder about the returns.
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Samsung's digital playground, massive marketing center

Samsung rented this six-story building in New York's Meatpacking District to create a marketing center of excellence and meld culture with product messaging.

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Photo mosaics at 837

As you enter the building, Samsung sucks you in with a selfie stand. Who can resist right?

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Obviously I couldn't

I fell for the photo stand right away (that and there was no line).

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Samsung Galaxy S7 soft sell

Samsung's 837 predictably had a bevy of Galaxy S7 and Galaxy S7 edge devices. The opening of 837 coincided with preorders.

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Social Galaxy by Black Egg

Here's an interactive art installation that uses various Samsung products. Black Egg created the experience to highlight social networking and the intersection of identity and technology.

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Samsung's kitchen

Samsung's digital playground also features plugs for a broad portfolio--including a high-tech kitchen.

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Yes, you need a DJ

Here's a look at Samsung's control center, featuring a DJ and a lot of controls.

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Gear VR tunnel

Virtual reality is the most demo friendly category at Samsung's 837 hub. The Gear VR demo worked well and attracted a crowd.

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Gear VR roller coaster

Here's a look at a few folks trying out a Gear VR roller coaster. The seats moved and you had to sign a waiver to play along.

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Samsung's fridge

Samsung outlined a smart refrigerator as the hub of the home. Here's a digital representation.

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What you'll do if you crunch a few Samsung 837 figures

What hits you at the end of the Samsung 837 experience is that the company's primary objective is marketing. Samsung's 837 has to be a huge marketing expense.

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