Search
  • Videos
  • Windows 10
  • 5G
  • Best VPNs
  • Cloud
  • Security
  • AI
  • more
    • TR Premium
    • Working from Home
    • Innovation
    • Best Web Hosting
    • ZDNet Recommends
    • Tonya Hall Show
    • Executive Guides
    • ZDNet Academy
    • See All Topics
    • White Papers
    • Downloads
    • Reviews
    • Galleries
    • Videos
    • TechRepublic Forums
  • Newsletters
  • All Writers
    • Preferences
    • Community
    • Newsletters
    • Log Out
  • Menu
    • Videos
    • Windows 10
    • 5G
    • Best VPNs
    • Cloud
    • Security
    • AI
    • TR Premium
    • Working from Home
    • Innovation
    • Best Web Hosting
    • ZDNet Recommends
    • Tonya Hall Show
    • Executive Guides
    • ZDNet Academy
    • See All Topics
    • White Papers
    • Downloads
    • Reviews
    • Galleries
    • Videos
    • TechRepublic Forums
      • Preferences
      • Community
      • Newsletters
      • Log Out
  • us
    • Asia
    • Australia
    • Europe
    • India
    • United Kingdom
    • United States
    • ZDNet around the globe:
    • ZDNet France
    • ZDNet Germany
    • ZDNet Korea
    • ZDNet Japan

Amazon Fire phone: Hands-on first impressions

1 of 23 NEXT PREV
  • Delighter right panel on Amazon Fire

    Delighter right panel on Amazon Fire

    Amazon revealed the Fire phone yesterday and I had the opportunity to spend about 45 minutes testing out the device. While I personally won't be buying one due to the AT&T exclusivity and high price , I can see it appealing to the Amazon Prime consumer who owns a Fire tablet.

    With its closed ecosystem and focus on the Amazon store, it is definitely not an enterprise device.

    Hardware

    The hardware itself feels much like a Nexus 4 with a glass front and back. I do like the side buttons and fact that there is a combined camera shutter/Firefly button. You press the button once to launch the camera and hold it in to launch the Firefly capture service.

    There is a center hardware button, similar to a Galaxy smartphone and an iPhone, that is used to take you back to the app launcher or home carousel. A swipe up gesture also serves as a back function.

    Does Fire have spark?

    • Hands-on first impressions
    • Success depends on developers
    • Building a device for Prime
    • Will hardware, service plan pricing keep customers away?
    • Amazon Fire's big hurdle: The learning curve
    • Fire OS: Better than Android for the masses
    • It's the phone you asked for
    • Why Amazon is dancing in the dark
    • First look at Fire (pictures)

    Amazon looks to have spent some time getting a solid camera into the Fire, which was great to see since so many people use their phone as their primary camera. Samsung, HTC, and LG offer much more in terms of camera effects, but the Fire does have a 13 megapixel camera with OIS.

    One of the unique aspects of the Fire is Dynamic Perspective. This technology is possible due to the four front facing infrared cameras that measure the x, y, and z placement of your face in relation to the phone. 3D lock screens look fantastic and allow you to look "around" objects by tilting your head or the handset. I imagine consumers will spend a lot of time at first just looking at their lock screen.

    Dynamic Perspective is used in other applications to provide additional information with a tilt of your head or device. Left and right panels also appear by tilting the device or swiping your finger. You can actually toggle off some of the gesture and movement gimmicks if you want, but they are enabled by default.

    The Fire comes with 32GB and 64GB of internal storage with no external storage capability. I am very pleased to see these high storage capacities, especially when Samsung and Sony still launch high end smartphones with a ridiculously low 16GB of internal storage.

    Software

    The Fire phone runs the Fire OS 3.5 and functions much like the Fire tablets. The Fire OS is based on Android, but you won't get access to Google Play services so Google Now, Gmail, Google Drive, Chrome, Google Maps, and more are not available to Fire owners. Thus, there should have been some kind of pricing consideration for these limitations and closed ecosystem.

    When you launch the Fire phone you will start at the app launcher display or home carousel display. Pressing the center hardware button will toggle between these two. The app launcher provides the ability to view app shortcuts for those apps installed on the device. You can organize these in any order you like, including creating folders to store apps. The top of this display shows you the four customized shortcuts to your favorite apps that also appears at the bottom of the widget page.

    You can toggle over to a cloud view of the apps you have purchased and see all of these organized in alphabetical order. A small icon appears to show you which of these are installed.

    The widget view, home carousel, shows large app icons along the top with data from within the app on the bottom half of the display. The lower information includes emails, messages, images you captured, music you listened to, and more. These are like actionable widgets you can find now on Android and you may be able to use many of these apps without ever jumping into the apps themselves.

    The ability to listen to a movie and have the Fire show me IMDB data for the particular scene is very slick. There are many of these cool functions and actions that will impress people at first. I am very curious to see if consumers will find these useful after the first couple of weeks of use.

    Like the BlackBerry 10 OS, there are some gestures and movements in Fire OS that will require you to learn. Panels appear to the left and right of the center main panel. The left one shows key Amazon apps or menus while the right includes more detailed information within apps. A side-to-side tilt shows you a notification area that I discovered by accident as I was moving the device around.

    Swype is the supported keyboard so you can slide your finger around to enter text. Unlike Android, and upcoming iOS 8, you cannot install and use third party keyboards.

    There are a few things in the Fire OS on the Fire phone that show me this is a beta device to start with. HERE Maps powers the Amazon Maps GPS and mapping software, but the app was built by Amazon with Yelp integration and more advanced features. Voice navigation is supported on the Fire as well. There are a few hundred monuments, like the Space Needle and Empire State building, included in the Maps that show you the cool Dynamic Perspective view. As you can see though, this is not for entire cities so has limited functionality at this time with potential for growth and more 3D images.

    I expected to have the Fire phone listen to a song and add to my Amazon Music free streaming playlist, but the only option from Amazon Music is to purchase the song or add it to a wishlist to purchase later. Given that Amazon Music is new , I imagine this will be added in the future.

    Mayday looks like a nice feature for my parents, but I never call customer support so would never use it myself. It is a great way to provide customer support and given that Amazon is focused on an optimal buying customer experience Mayday is a great service to see on a mobile device.

    Closing initial thoughts

    There are many varying opinions about the Amazon Fire online. Joel Evans, former ZDNet writer, has an associate at his company who is excited about the prospects while my MoTR podcast co-host, Kevin Tofel, shares much of my same thoughts about the launch of the Fire.

    The hardware is fine, but it is priced at the high end with the iPhone 5s, HTC One (M8), and Galaxy S5 and doesn't compete with these devices in terms of smartphone capability. I expected to see the Fire priced similarly to the Nexus 5, OnePlus One, or Moto X and if that was the launch price I think there would be even more excitment from the press.

    Firefly is Shazam on steroids and looks interesting, but not necessary. I don't use my smartphone to gather information on things around my house, but if you are a regular Amazon purchaser then you may find this very convenient. There needs to be a better way to organize the data captured with Firefly though since it is just a long list of everything at the moment.

    The exclusivity with AT&T is a shame, especially when there is nothing to differentiate the Fire from any other smartphone on AT&T. I at least expected free Amazon Video or Music streaming, similar to what T-Mobile just announced with music , or an unlocked device like a Nexus. Locking the Fire into AT&T, along with no news on an international release, limits the number of customers for the Fire since I highly doubt the Fire will have anyone switching to AT&T like they did for the original iPhone.

    We are going to soon see even better smartphones launching for this same price that will make the Fire appear to be a bit outdated. Amazon didn't revolutionize on the hardware and is counting on the Amazon Prime member to take the Prime experience from their home, to their tablet, and now to their phone.

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • App launcher for apps loaded on the Fire

    App launcher for apps loaded on the Fire

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • More apps installed on the Fire

    More apps installed on the Fire

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Alphabetical view of apps on the cloud and device

    Alphabetical view of apps on the cloud and device

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Glass back of the Amazon Fire

    Glass back of the Amazon Fire

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • 13 megapixel camera and flash on the back

    13 megapixel camera and flash on the back

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Front hardware button and two lower sensor cameras

    Front hardware button and two lower sensor cameras

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Two sensor cameras and front facing camera above the display

    Two sensor cameras and front facing camera above the display

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • All the buttons and SIM card slot are on the left hand side

    All the buttons and SIM card slot are on the left hand side

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Front of Galaxy S5, HTC One (M8), Moto X, Amazon Fire, LG G3

    Front of Galaxy S5, HTC One (M8), Moto X, Amazon Fire, LG G3

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Back of the S5, M8, Moto X, Fire, and G3

    Back of the S5, M8, Moto X, Fire, and G3

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Left panel shows you the Amazon apps and quick launch

    Left panel shows you the Amazon apps and quick launch

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Home carousel

    Home carousel

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • ZDNet in the Silk browser

    ZDNet in the Silk browser

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Notifications area and quick launch icons

    Notifications area and quick launch icons

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Settings

    Settings

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Yelp view of map data from tilting device

    Yelp view of map data from tilting device

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • 3D view of some select monuments

    3D view of some select monuments

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Fire share menu

    Fire share menu

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Capturing an item with Firefly

    Capturing an item with Firefly

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Firefly music capture has limited options

    Firefly music capture has limited options

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Firefly integration with MyFitnessPal

    Firefly integration with MyFitnessPal

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

  • Firefly capture data in one long list

    Firefly capture data in one long list

    Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

    Caption by: Matthew Miller

1 of 23 NEXT PREV
Matthew Miller

By Matthew Miller for Smartphones and Cell Phones | June 19, 2014 -- 14:13 GMT (07:13 PDT) | Topic: Mobility

  • Delighter right panel on Amazon Fire
  • App launcher for apps loaded on the Fire
  • More apps installed on the Fire
  • Alphabetical view of apps on the cloud and device
  • Glass back of the Amazon Fire
  • 13 megapixel camera and flash on the back
  • Front hardware button and two lower sensor cameras
  • Two sensor cameras and front facing camera above the display
  • All the buttons and SIM card slot are on the left hand side
  • Front of Galaxy S5, HTC One (M8), Moto X, Amazon Fire, LG G3
  • Back of the S5, M8, Moto X, Fire, and G3
  • Left panel shows you the Amazon apps and quick launch
  • Home carousel
  • ZDNet in the Silk browser
  • Notifications area and quick launch icons
  • Settings
  • Yelp view of map data from tilting device
  • 3D view of some select monuments
  • Fire share menu
  • Capturing an item with Firefly
  • Firefly music capture has limited options
  • Firefly integration with MyFitnessPal
  • Firefly capture data in one long list

Matt Miller shares his initial impressions -- plus a gallery tour -- of Amazon's new Prime-focused smartphone. The hardware is fine, but Fire is no enterprise device.

Read More Read Less

Delighter right panel on Amazon Fire

Amazon revealed the Fire phone yesterday and I had the opportunity to spend about 45 minutes testing out the device. While I personally won't be buying one due to the AT&T exclusivity and high price , I can see it appealing to the Amazon Prime consumer who owns a Fire tablet.

With its closed ecosystem and focus on the Amazon store, it is definitely not an enterprise device.

Hardware

The hardware itself feels much like a Nexus 4 with a glass front and back. I do like the side buttons and fact that there is a combined camera shutter/Firefly button. You press the button once to launch the camera and hold it in to launch the Firefly capture service.

There is a center hardware button, similar to a Galaxy smartphone and an iPhone, that is used to take you back to the app launcher or home carousel. A swipe up gesture also serves as a back function.

Does Fire have spark?

  • Hands-on first impressions
  • Success depends on developers
  • Building a device for Prime
  • Will hardware, service plan pricing keep customers away?
  • Amazon Fire's big hurdle: The learning curve
  • Fire OS: Better than Android for the masses
  • It's the phone you asked for
  • Why Amazon is dancing in the dark
  • First look at Fire (pictures)

Amazon looks to have spent some time getting a solid camera into the Fire, which was great to see since so many people use their phone as their primary camera. Samsung, HTC, and LG offer much more in terms of camera effects, but the Fire does have a 13 megapixel camera with OIS.

One of the unique aspects of the Fire is Dynamic Perspective. This technology is possible due to the four front facing infrared cameras that measure the x, y, and z placement of your face in relation to the phone. 3D lock screens look fantastic and allow you to look "around" objects by tilting your head or the handset. I imagine consumers will spend a lot of time at first just looking at their lock screen.

Dynamic Perspective is used in other applications to provide additional information with a tilt of your head or device. Left and right panels also appear by tilting the device or swiping your finger. You can actually toggle off some of the gesture and movement gimmicks if you want, but they are enabled by default.

The Fire comes with 32GB and 64GB of internal storage with no external storage capability. I am very pleased to see these high storage capacities, especially when Samsung and Sony still launch high end smartphones with a ridiculously low 16GB of internal storage.

Software

The Fire phone runs the Fire OS 3.5 and functions much like the Fire tablets. The Fire OS is based on Android, but you won't get access to Google Play services so Google Now, Gmail, Google Drive, Chrome, Google Maps, and more are not available to Fire owners. Thus, there should have been some kind of pricing consideration for these limitations and closed ecosystem.

When you launch the Fire phone you will start at the app launcher display or home carousel display. Pressing the center hardware button will toggle between these two. The app launcher provides the ability to view app shortcuts for those apps installed on the device. You can organize these in any order you like, including creating folders to store apps. The top of this display shows you the four customized shortcuts to your favorite apps that also appears at the bottom of the widget page.

You can toggle over to a cloud view of the apps you have purchased and see all of these organized in alphabetical order. A small icon appears to show you which of these are installed.

The widget view, home carousel, shows large app icons along the top with data from within the app on the bottom half of the display. The lower information includes emails, messages, images you captured, music you listened to, and more. These are like actionable widgets you can find now on Android and you may be able to use many of these apps without ever jumping into the apps themselves.

The ability to listen to a movie and have the Fire show me IMDB data for the particular scene is very slick. There are many of these cool functions and actions that will impress people at first. I am very curious to see if consumers will find these useful after the first couple of weeks of use.

Like the BlackBerry 10 OS, there are some gestures and movements in Fire OS that will require you to learn. Panels appear to the left and right of the center main panel. The left one shows key Amazon apps or menus while the right includes more detailed information within apps. A side-to-side tilt shows you a notification area that I discovered by accident as I was moving the device around.

Swype is the supported keyboard so you can slide your finger around to enter text. Unlike Android, and upcoming iOS 8, you cannot install and use third party keyboards.

There are a few things in the Fire OS on the Fire phone that show me this is a beta device to start with. HERE Maps powers the Amazon Maps GPS and mapping software, but the app was built by Amazon with Yelp integration and more advanced features. Voice navigation is supported on the Fire as well. There are a few hundred monuments, like the Space Needle and Empire State building, included in the Maps that show you the cool Dynamic Perspective view. As you can see though, this is not for entire cities so has limited functionality at this time with potential for growth and more 3D images.

I expected to have the Fire phone listen to a song and add to my Amazon Music free streaming playlist, but the only option from Amazon Music is to purchase the song or add it to a wishlist to purchase later. Given that Amazon Music is new , I imagine this will be added in the future.

Mayday looks like a nice feature for my parents, but I never call customer support so would never use it myself. It is a great way to provide customer support and given that Amazon is focused on an optimal buying customer experience Mayday is a great service to see on a mobile device.

Closing initial thoughts

There are many varying opinions about the Amazon Fire online. Joel Evans, former ZDNet writer, has an associate at his company who is excited about the prospects while my MoTR podcast co-host, Kevin Tofel, shares much of my same thoughts about the launch of the Fire.

The hardware is fine, but it is priced at the high end with the iPhone 5s, HTC One (M8), and Galaxy S5 and doesn't compete with these devices in terms of smartphone capability. I expected to see the Fire priced similarly to the Nexus 5, OnePlus One, or Moto X and if that was the launch price I think there would be even more excitment from the press.

Firefly is Shazam on steroids and looks interesting, but not necessary. I don't use my smartphone to gather information on things around my house, but if you are a regular Amazon purchaser then you may find this very convenient. There needs to be a better way to organize the data captured with Firefly though since it is just a long list of everything at the moment.

The exclusivity with AT&T is a shame, especially when there is nothing to differentiate the Fire from any other smartphone on AT&T. I at least expected free Amazon Video or Music streaming, similar to what T-Mobile just announced with music , or an unlocked device like a Nexus. Locking the Fire into AT&T, along with no news on an international release, limits the number of customers for the Fire since I highly doubt the Fire will have anyone switching to AT&T like they did for the original iPhone.

We are going to soon see even better smartphones launching for this same price that will make the Fire appear to be a bit outdated. Amazon didn't revolutionize on the hardware and is counting on the Amazon Prime member to take the Prime experience from their home, to their tablet, and now to their phone.

Published: June 19, 2014 -- 14:13 GMT (07:13 PDT)

Caption by: Matthew Miller

1 of 23 NEXT PREV

Related Topics:

Mobility Smartphones Mobile OS Security Hardware Reviews
Matthew Miller

By Matthew Miller for Smartphones and Cell Phones | June 19, 2014 -- 14:13 GMT (07:13 PDT) | Topic: Mobility

Show Comments
LOG IN TO COMMENT
  • My Profile
  • Log Out
| Community Guidelines

Join Discussion

Add Your Comment
Add Your Comment

Related Galleries

  • 1 of 3
  • ESR HaloLock MagSafe stands for Apple iPhone 12 review: Affordable, functional accessories

    MagSafe is one of the best Apple technologies that combines wireless charging with the ability to easily and securely mount your Apple iPhone. The latest accessories from ESR and ...

  • When phone brands meet photo brands

    The combinations of companies known for imaging excellence and those known for covering every base in a smartphone can be a picture perfect match or ruined exposure. ...

  • Presidio Perfect-Clear and Shieldview Glass for iPhone 12 Pro Max: Clear protection for the front and back

    Apple's new iPhone 12 devices have some cool color options and the best way to enjoy the colors is with a clear case. Speck also offers a compelling glass screen protector so together ...

  • Diamond Dog screen protector for Apple iPhone 12 Pro Max: Affordable, clear, and easy to install

    While today's modern glass displays are designed to handle more abuse than in the past, they can still scratch or break so the first thing I do with a new phone is to install a screen protector. ...

  • Mous cases for the Samsung Galaxy S21: Drop protection and magnetic accessory features

    Mous has a couple of case options for the Samsung Galaxy S21 lineup. Both models offer AiroShock drop protection while the Limitless 3.0 case includes strategically placed magnets ...

  • Incipio and Survivor cases for Samsung Galaxy S21 Ultra: Dual-layer and compostable options

    Wrapping your expensive phone in a case is a good way to provide extra protection. Dual-layers, enhanced grip, and even cases you can easily recycle are available from Incipio and ...

  • Gear4 and InvisibleShield for Galaxy S21 Ultra: Impact protection and anti-microbial treatment

    ZAGG has Gear4 case options and InvisibleShield screen protection for the new Samsung Galaxy S21 Ultra 5G. Various levels of drop protection are provided in different case models. ...

ZDNet
Connect with us

© 2021 ZDNET, A RED VENTURES COMPANY. ALL RIGHTS RESERVED. Privacy Policy | Cookie Settings | Advertise | Terms of Use

  • Topics
  • Galleries
  • Videos
  • Sponsored Narratives
  • Do Not Sell My Information
  • About ZDNet
  • Meet The Team
  • All Authors
  • RSS Feeds
  • Site Map
  • Reprint Policy
  • Manage | Log Out
  • Join | Log In
  • Membership
  • Newsletters
  • Site Assistance
  • ZDNet Academy
  • TechRepublic Forums