Who wants their electronics to be tied down to just one look these days? DirecTV gets in on the chameleon act with changeable faceplates for its unit.
A view from above shows a maze of vendors.
On day three, Pharrell Williams and Snoop Dogg cruised over to CES's North Hall to promote their show on XM Radio.
In Vegas's version of a winter wonderland, DirecTV touted its ties to Fox, ABC, and other major networks.
RealNetworks dared CES attendees to take on the Rhapsody Challenge, though we suspect Wheel of Fortune may want to have a word with the company.
Eton presented its line of emergency radios and even included a disaster-preparedness guide, presented in cooperation with the Red Cross.