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Facebook Page PR fails

Sometimes marketing campaigns go awry on Facebook -- and even Facebook itself can get its messages wrong.
By Eileen Brown, Contributor
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1 of 8 Eileen Brown/ZDNET

Warm weather, water and women in bikinis

Juicy Water, part of the Coca-Cola brand family ran a promotion in the UK in July. It invited its users to cool off in the worlds biggest sprinkler.

Some Facebook users were not too impressed at the promo image of girls in bikinis used to run the promotion. Others were more bothered that the sprinkler turned out to be smaller than advertised.

However the Wimbledon finals were on that weekend so many people did not bother to even turn up to the event.

 

 

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2 of 8 Eileen Brown/ZDNET

Stating the bleedin' obvious

Guinness Ireland posted an image of a pint of Guinness. The caption read: "This is a pint of Guinness. Hit "LIKE" if you agree!"

The sad thing is that well over 8,000 people duly clicked the button. The rest of us obviously do not think it is a pint of Guinness at all.

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3 of 8 Eileen Brown/ZDNET

Sometimes clicking 'Like' is totally the wrong thing to do

Asiana flight 214 from Seoul crashed on approach to San Francisco airport (SFO) at the weekend. SFO updated its Facebook page informing people what was happening. So far, over 800 people have clicked Like. Perhaps Facebook needs a 'Thanks for letting us know' button instead.

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4 of 8 Eileen Brown/ZDNET

Which gameplay are you promoting?

Sony Playstation Germany posted an update announcing that Rockstar released the first official gameplay video for Gran Turismo V. It later corrected the post to GTA V prompting one commenter to remark '...go home Sony you're drunk!'

 

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5 of 8 Eileen Brown/ZDNET

Anticipate the response to your promotion

Colgate offered users the chance to swap their your old toothbrush for a brand new model. They were overwhelmed with the crowd that turned up at a busy station and closed down the deal. Fortunately rival manufacturer Philips was on hand to rescue customer loyalty with an offer of its own

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6 of 8 Eileen Brown/ZDNET

Know which account you are using

One of the administrators of Walmart's Facebook page did not check their 'Use Facebook as..' settings when posting this now deleted update.

Credit to Amoeba Social for catching this before it was updated by Walmart.

 

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7 of 8 Eileen Brown/ZDNET

Pointless updates leads to pointless data gathering

Clarks USA posted this update on 5th July assuming many would make a long weekend out of the 4th July celebrations.

Almost 500 people liked the post perhaps giving Clarks some valuable data intelligence. Some commenters did take the opportunity to say how great their Clarks shoes were giving the brand some much more useful feedback about the products.

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8 of 8 Eileen Brown/ZDNET

Listen to your users Facebook

Facebook Marketing posted an update about reaching new customers with Facebook Ads. Unfortunately the link given did not work.

Even though most of the comments alert Facebook to the broken link, it has not still been fixed. Facebook itself are not listening to its customers.

 

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