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Five risky consumer behaviors online in Brazil

As Brazilian consumers seek Black Friday offers online, many are putting their information at risk, according to research. We look at some of the risky behaviors of ecommerce users in Brazil.
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1 of 5 Angelica Mari/ZDNet

Recommendations are not important

The majority of Brazilian consumers don't care about recommendations from peers when it comes to online shops, according to consulting firm Conversion's report "Risk Map of Digital Consumption in Brazil." Only 5 percent of those who shop online take such recommendations into consideration when buying something from a website.

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2 of 5 Angelica Mari/ZDNet

What data security?

Some 53 percent of Brazilian consumers who shop online do not take any online security credentials a website might display,

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3 of 5 Angelica Mari/ZDNet

The high discount trick

Most Brazilian consumers (65 percent) looking for deals online will fall for suspiciously high discounts - even though the average Black Friday discount is about 40 percent - offered by fraudulent commerce websites.

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4 of 5 Angelica Mari/ZDNet

Brazilians don't check shops' reputation

Most Brazilian consumers (72 percent) are not bothered about checking the reputation of online shops on the websites of consumer rights' associations.

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5 of 5 Angelica Mari/ZDNet

Lack of payment options is not important

Despite the security risks associated with paying for goods and services online with a credit card, 93,5 percent of Brazilian consumers don't find that offering various payment options - including methods such as PayPal - is very important.

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