The majority of Brazilian consumers don't care about recommendations from peers when it comes to online shops, according to consulting firm Conversion's report "Risk Map of Digital Consumption in Brazil." Only 5 percent of those who shop online take such recommendations into consideration when buying something from a website.
Some 53 percent of Brazilian consumers who shop online do not take any online security credentials a website might display,
Most Brazilian consumers (65 percent) looking for deals online will fall for suspiciously high discounts - even though the average Black Friday discount is about 40 percent - offered by fraudulent commerce websites.
Most Brazilian consumers (72 percent) are not bothered about checking the reputation of online shops on the websites of consumer rights' associations.
Despite the security risks associated with paying for goods and services online with a credit card, 93,5 percent of Brazilian consumers don't find that offering various payment options - including methods such as PayPal - is very important.