First look: Galaxy S21 and everything else announced at Samsung Unpacked [in pictures]
Browse all the products and highlights from Samsung's January 2021 Unpacked event.
Regular readers will know that I'm a big fan of Amazon's Kindle Fire HDX. A huge fan. I like it because I feel that Amazon now makes a better tablet than Apple. While I think that the fifth-generation iPad Air is a great tablet, I feel that Apple is iteratively evolving the iPad as opposed to giving it a full revamp it deserves.
The 16GB wi-fi variant of the 8.9-inch Kindle Fire HDX is $379. A similarly spec'd iPad Air is $499. Bumping the Kindle Fire HDX up to 32GB and 64GB sets you back $50 per bump. For the same storage Apple charges you $100 per bump.
For both Apple and Amazon, these storage bumps cost about $10 in flash memory.
I get it that premium products command a premium price, but $200 for silicon worth less than a tenth of that is rather hard to swallow.
I believe that Amazon's pricing structure better reflects the actual cost of the storage and I'd like to see Apple give people who need more storage – most of it storage for stuff bought from Apple's digital empire – a break.
Caption by: Adrian Kingsley-Hughes
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