The home screen that greets you in the Apple Store for iPad app promotes this season's hottest sellers: the iPad Air and iPad mini. Will it be "an iPad Christmas" as Tim Cook predicts? Only time will tell.
The Apple Store for iPad app features a lot of white space and flows like the product pages on Apple.com.
Scrolling down on a product page reveals more information about it, as seen here with the iPad Air.
Swiping left and right reveals high-quality, high-resolution product photos that can be pinched and zoomed to see more detail.
Touching the blue "starting at $499" button on a product's landing page takes you to the configuration options. Seen here in landscape view.
When you touch the option for the silver iPad Air, the image on the right updates to the silver product shot.
When you touch on the the 128GB configuration the right half of the UI refreshes with more information about the difference in storage sizes.
When you touch the option for Wi-Fi + Cellular, the right half of the page lists the differences between the Wi-Fi only and the Wi-Fi + Cellular options.
Selecting a network carrier (should you choose the Wi-Fi+Cellular option) reveals a new right pane that breaks down the cost of data on each of the four carriers offered in the U.S.
A sharing option allows you to share a product on the Apple Store for iPad via AirDrop, Messages, Mail, Twitter and Facebook.
After adding an iPhone or iPad to your cart you get the option to add engraving.
After adding something to your cart, Apple recommends products based on what you already carted. Upselling is believed to increase online sales by 20 percent or more.
The checkout flow gives you a shipping estimate and the option to add a gift message.
When available, the "Ship it Faster" screen allows to to choose faster shipping options and specify if shipping to a business address.
The Now Trending feature is brand new to the Apple Store app and provides a glimpse into what other Apple shoppers are ordering. Swiping on the image thumbnails show more product photos and touching a photo takes you to its product page. And yes, Apple now sells basketballs.
The Personal Pickup feature in the Apple Store for iPad works differently than it does on its website. First, just your closest store is shown, then you can either touch "More stores" or zoom out on the map to check the inventory at other Apple Stores near you. It's well implemented and a nice touch.
The Mac landing page in the Apple Store for iPad app features the MacBook Air line.
The iPad landing page in the Apple Store for iPad app features the iPad Air and the corresping accessories.
The landing page in the Apple Store for iPad app features the iPhone 5c and the matching cases.
The iPod landing page in the Apple Store for iPad app features the slightly long-in-the-tooth iPod touch fifth-generation, which was released in September 2012.
The "Select an Apple Store" screen in the Apple Store for iPad app allows you to choose a retail location without using location and proximity information.