This is the BBC micro:bit – a pocket-sized computer which the BBC says is its most ambitious technology initiative since the launch of the BBC Micro computer back in the 1980s.
As many as one million micro:bits will be given to every 11- or 12-year-old child - in year 7 or equivalent - across the UK, for free.
In the 1980s, the BBC Micro introduced many children to computing for the first time – and is credited with creating a generation of tech entrepreneurs. The BBC hopes the micro:bit will similarly inspire young people to develop skills in science, technology, and engineering.
Each element of the BBC micro:bit can be programmed via the soon-to-be-launched microbit.co.uk website.
The BBC said that simple projects - like lighting up its LEDs or displaying a pattern – can be completed in seconds with no prior knowledge of computing. The board can connect to other devices, sensors, and kits for more complex projects.
The micro:bit's features include 25 LEDs which can light up or flash messages.
Two programmable buttons will allow, for example, the micro:bit to be used as a games controller or to pause or skip songs on a playlist.
It also includes an accelerometer, magnetometer, Bluetooth, and five Input/Output rings to connect the micro:bit to devices or sensors.
Sinead Rocks, head of BBC Learning, says: "We happily give children paint brushes when they’re young, with no experience - it should be exactly the same with technology."
The BBC is the overall editorial and project lead for the micro:bit. Companies involved with the project include ARM, which is providing the mbed hardware, software development kits, and compiler services; Freescale, which is supplying the sensors and USB controllers; and Microsoft, which is providing the TouchDevelop web-based programming tools and hosting service. Samsung is working on connecting the BBC micro:bit to phones and tablets, and on developing the Android app. Lancaster University is creating and writing the micro:bit runtime.
The BBC micro:bit will start to arrive in schools in late October and the plan is to deliver up to one million micro:bits before the end of the year.
The technical specifications for the device will be open-sourced, and the partnership plans to collectively develop a not-for-profit company which will see the devices on sale in the UK and internationally later this year.