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How Apple looked before it was fashionable

Ever wondered what the tech giant's branding and merchandise used to look like?

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Topic: Apple
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1 of 14 Charlie Osborne/ZDNet

The Apple Collection: 1986/87

Available from Retronaut, a user uploaded a catalogue called "The Apple Collection," full of Apple merchandise from clothing to beer mugs and yachts. 

It's a far cry from the gleaming, polished Apple logos and MacBooks of today, although the famous bitten-apple trademark of course makes its appearance. 

 

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2 of 14 Charlie Osborne/ZDNet

Apple and Macintosh for the kids

It's true that children are getting their hands on shiny gadgets at younger ages, but failing that, parents could buy them an Apple-embossed toy truck for $29.

If radio-controlled cars are more your thing these days, then perhaps a kid's cotton Apple T-shirt would have made a good stocking filler at only $6.50 -- certainly not breaking the bank in the same way as an iPad. The Macintosh sweatshirt would have only set you back $14. 

(via Retronaut)

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3 of 14 Charlie Osborne/ZDNet

The clothing range for big kids

The big kids could also get their hands on Apple's clothing range. If you wanted to show off your brand loyalty at the gym or loitering around the house on a lazy day, the sweatpants -- available in black, white or jade -- cost $15, whereas adult-sized Apple logo cutton T-shirts were only $7.50.

(via Retronaut)

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4 of 14 Charlie Osborne/ZDNet

Belts or 'snap shirts,' anyone?

It wasn't just cotton T-shirts or sweatpants that Apple used to sell. You could also get your hands on a cotton belt for $5, complete with an embossed Apple logo and a cinch ring. Available in a number of colors -- dubious color mix of black-background logo and belt notwithstanding -- they would go perfectly with a "snap shirt" for both men and women.

Once manufactured by Patagonia, an outdoor clothing firm, the shirts had brass snaps instead of buttons, and were priced at $43.

(via Retronaut)

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5 of 14 Charlie Osborne/ZDNet

Apple clothing not your style? How about a 'sailboard'?

It's not quite a yacht, but Apple's sailboard let surfers and sunbathers alike know which brand of computing software you like. The description reads:

"For beginners and seasoned sailors alike, the F2 America Sailboard offers superior equipment for the most exhilarating of sports. Constructed of ultralight EPS wrapped with impact-resistant ASA, this board combines speed with high-wind manoeuvrability. 

Adjustable footstraps and daggerboard provide complete comfort and controls. This 11' 10' board is best for sailors over 145 pounds. Included are two polyester-reinforced ripstop Mylar sails -- a 6-square-meter powerhead and a 5-square-meter sail with gigantic Apple logo."

Back then, this sailboard was only $1100.

(via Retronaut)

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6 of 14 Charlie Osborne/ZDNet

Blast from the past: Floppy disk drive storage space

I haven't seen a floppy disk since the days of going around my grandfathers for tea and Windows 95, but for those that needed at least 100 disks and wanted to store them in style, Apple once offered a walnut disk storage box for only $24. 

In addition, if you needed a bag to tote around your Macintosh's "favorite travel companion," the Imagewriter or Imagewriter Printer, a padded Apple bag made things more simple. The leather tote was sold for $52.


(via Retronaut)

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7 of 14 Charlie Osborne/ZDNet

Another ravishing set of sweatpants and baseball caps

Want to "show whose team you're on"? You could have bought an Apple baseball cap in black, white or grey for $9.50.


(via Retronaut)

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8 of 14 Charlie Osborne/ZDNet

A Tiffany-Apple clock or necklace and earrings?

In past times, Apple worked with jewelry maker Tiffany & Co. to produce a selection of products for fans of the Apple brand. Among the collection was the Apple-logo embossed gilded brass swivel alarm clock, apparently perfect for both the desk and suitcase, priced at $325.

If that didn't take your fancy, you could also take home with you a pair of Tiffany Apple earrings and a matching necklace, set in 14 carat gold for $89. Pens and decanters were also available, and everything came in a Tiffany box with satin ribbon.

(via Retronaut)

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9 of 14 Charlie Osborne/ZDNet

Apple's briefcase

Apple's briefcase, priced at $449, "will help you be as organized as it makes you look." Lined with sheepskin, the leather suitcase featured combination locking, a "hidden" compartment, and a debossed Apple logo.  

(via Retronaut)

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10 of 14 Charlie Osborne/ZDNet

The MacTable

 You may have an Apple suitcase to keep you organized on the move, but what about when you're working from home?

The iPad and iPhone maker had you covered. The 30x60 white MacTable was a fully adjustable desk to cater for your Macintosh peripherals, and was trimmed with Beechwood.

Originally designed by the Danish, the MacTable would have set you back $399. 

 

(via Retronaut)

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11 of 14 Charlie Osborne/ZDNet

Wine, anyone?

It's not just clothing, sailing and jewelry Apple once catered for. In addition, the tech giant used to offer Apple-branded Tiffany crystal apple for $40 for your work desk.

For an unusual money clip, the partnership with Tiffany resulted in the creation of an Apple sterling silver money clip for $55. Wine taster? Enjoy Apple designed crystal wine glasses for $12. If you liked, you could also purchase bottles of Ridge Zinfandel Glen Ellen 1980 and Cabernet Sauvignon complete with Apple's seal for $25.

(via Retronaut)

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12 of 14 Charlie Osborne/ZDNet

Bumper stickers, lapel pins and tie tacks galore

Personally, I'd never heard of tie tacks until I came across this catalogue, but there seems to be a market for them. If you wanted a Macintosh enamel tie tack, you could pick one up for only $3.50. Failing that, a selection of lapel pins featuring Macintosh or Apple logos could be bought for only $2.50.

In addition, you could buy a Macintosh-design brass key chain for $7, or a vinyl bumper sticker sporting Apple's old "Changing the world, one person at a time" slogan for a dollar. 

(via Retronaut)

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13 of 14 Charlie Osborne/ZDNet

Apple and beer?

Retro canteens sporting a shoulder strap that were apparently "unbreakable" could be purchased for only $8, and if you wanted to take your PC-loyalty to the pub, you could buy a crystal beer mug complete with Apple logo on the base, imported from Germany, for $10.50.

(via Retronaut)

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14 of 14 Charlie Osborne/ZDNet

Apple and color

An interesting reminder of how far Apple's branding has evolved, this collection of oversized sweatshirts and frankly confusing sweatpants stands in dire contract to the sleek silver that Apple now employs.

However, if rainbows and bright colors were in your palette, then the sweatshirt and sweatpants could be bought for $17 and $15 respectively.

(via Retronaut)

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