You will likely want to setup the new HTC One from scratch since it is a new device, but later on you may want to restore from a backup you have. You can also transfer or import content from a number of different devices, including the iPhone.

Select from one of three sources.

Here are the specific sources to choose from.

This page will walk you through the use of the tool that HTC provides to make transfer and setup much easier.

You can transfer content from your iPhone.

You can backup your HTC One and this setup screen lets you toggle this on or off.

Content from older phones can be transferred to your new HTC One.

You will see a congratulations when you complete your settings.

This screenshot shows the my BlinkFeed highlights.

You can post to your social networks right from the top of the BlinkFeed page.

Tap the right menu to see the options available for the BlinkFeed.

There are several default categories for you to select from in the BlinkFeed.

You are in full control of your BlinkFeed and can make it a sports phone if you desire.

Your BlinkFeed will never look the same on the HTC One.

Here you can see my soccer focused BlinkFeed.

I think my wife will have her phone setup to only serve up Facebook on BlinkFeed.

You can also choose to have just Twitter content show up in your BlinkFeed.

You can have BlinkFeed refresh via WiFi or a cellular network. I don't know what interval it automatic refreshes.

The center icon toggles between HTC BlinkFeed and the application launcher.

Folders are supported in the Custom view of the application launcher.

Media apps are collected in a folder in the custom view app launcher.

The 3x3 grid is setup by default, but I quickly switched to a more useful 4x5 grid.

As you slide up in the app launcher you can see all of your installed apps.

Several apps are found in the Tools folder.

Several apps are found in the Productivity folder.

Similar to the Kids Corner on Windows Phone 8, you will find Zoodles supports Kid Mode on the HTC One.

Toggling on Car Mode presents a few apps that are used while driving in the form of large icons.

If you are not a real fan of BlinkFeed then you can easily swipe once from right to left and jump into a standard Android home screen. You can customize up to five panels and add widgets like you have before on Android.

The basic lock screen is loaded by default, but there are plenty of options available.

There are six themes available to choose from in video highlights.

The first time you use HTC Share a screen will appear that provides you with some details on the functionality.

The upload status of your HTC Share appears in the Gallery.

You can view Zoes and still photos in your Gallery.

Your captured content is automatically organized by event with highlight videos automatically being created.

Your camera shots, both still and Zoe videos, appear in the Gallery browser.

After setting up the TV utility for your area, you will see TV programs available in your area.

Content is shown in an easy to access way in the TV app.

I cut the cable so chose to view content available over the air. I was surprised by how much content was still available for me to view, but know that people with cable or satellite will find TV much more useful.

Choose your favorites so that content can be optimized for you.

Tapping on your show information will present you with details and the next available show times.

This screenshot shows movies available for your selected provider.

Network information on the HTC One.

There are a few personalization settings on the HTC One.

Android 4.1.2 is loaded on the HTC One.

The device I am testing comes with 32GB integrated into the device. There will also be a 64GB model available.

Several display settings are available on the HTC One.