Iiyama describes its new 17in. ProLite TFT display as an entry-level monitor, which is reflected to an extent in its list price of £325 (ex. VAT). Where 17in. TFTs are concerned at the moment, 'cheap' is about £230 or so, 'affordable' is £300 to £350, and 'premium' is £450 (all ex. VAT). To put this in a wider context, you'd pay around £80 for a plausible 17in. CRT alternative to the ProLite.