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With over 100 million users internationally, Avast! Antivirus reliance on the Freemium business model, has offered the company an unprecedented opportunity for a cost-effective worldwide market penetration. At a recent PR event in Prague, the Czech Republic, Avast! executives explained this business model, and offered insights into some of the current trends within the antivirus market.
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Avast! Antivirus logo
Caption by: Dancho Danchev
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