With over 100 million users internationally, Avast! Antivirus reliance on the Freemium business model, has offered the company an unprecedented opportunity for a cost-effective worldwide market penetration. At a recent PR event in Prague, the Czech Republic, Avast! executives explained this business model, and offered insights into some of the current trends within the antivirus market.
Avast! Antivirus logo
Caption by: Dancho Danchev
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