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Image Gallery: The (European) Antivirus market - current trends

This gallery offers insights into the consumer security industry, the Freemium business model, details some of the current trends within the antivirus industry, and explains the Avast! Antivirus business model, user demographics and market share.
By Dancho Danchev, Contributor on
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Introduction to the presentation offered by Avast!.

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From free antivirus to the conversion of free users to paid ones, the freemium business model allows multiple companies to efficiently gain market share internationally.

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Insights and data into the Consumer Security Industry with an emphasis on the European market.

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The success of the Freemium business model, and why Avast! sees it as a ubiquitous model for market growth.

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What the analysts are saying about freeware, Freemium in the context of the consumer market.

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Market shares of antivirus vendors in Europe - OPSWAT 2010 - pie chart.

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Market share of free users, paid users who will switch and paid users not planning to switch according to Morgan Stanley and Goldman Sachs estimates - pie chart.

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Market shares of antivirus vendors in Europe - pie chart.

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History and overview of Avast! Antivirus, the company.

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Facts and figures about Avast!.

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The business model of Avast!

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Community-driven marketing, customer support, and localization, allow the company to cut costs and redirect revenue streams into R&D projects.

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Avast!'s product portfolio consists of Consumer products and Business products.

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Comparison chart of Avast! Antivirus products, including the V5 Free, V5 Pro, V5IS, V4.8 Pro and V6 versions.

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Daily signatures updates among 4 different vendors.

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Avast! user demographics - pie chart - free user base, use profile, source of user, reasons for using Avast!

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The growth of Avast! users.

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Paid Avast! users 2002-June 2010.

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30 days average billing for Avast! customers - 2007-2010

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The future of Avast!'s business model and product development.

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