/>
X

Images: Can 'Webisodes' sell sprayable spread?

Unilever's "Sprays of her Life," a series of short films available on the Web, are the centerpiece of a new ad campaign.
bill-detwiler.png
By Bill Detwiler on
22940.jpg
1 of 2 Bill Detwiler/ZDNet

Images: Can 'Webisodes' sell sprayable nonbutter?

Unilever, maker of I Can't Believe It's Not Butter, is using a series of Web-based short films, or "Webisodes," to market a new sprayable version of its product. The hope is that potential customers will be entertained by the films and e-mail friends about them.

22941.jpg
2 of 2 Bill Detwiler/ZDNet

Images: Can 'Webisodes' sell sprayable nonbutter?

The Webisodes spoof soap operas. Characters include the slim and flirty Spraychel, the weighty and mean Buttricia, and several vegetables, including one that dies from being smothered by butter and one that has an evil twin.

Related Galleries

Hyundai Ioniq 5 and Kia EV6: Electric vehicle extravaganza
img-8825

Related Galleries

Hyundai Ioniq 5 and Kia EV6: Electric vehicle extravaganza

26 Photos
A weekend with Google's Chrome OS Flex
img-9792-2

Related Galleries

A weekend with Google's Chrome OS Flex

22 Photos
Cybersecurity flaws, customer experiences, smartphone losses, and more: ZDNet's research roundup
shutterstock-1024665187.jpg

Related Galleries

Cybersecurity flaws, customer experiences, smartphone losses, and more: ZDNet's research roundup

8 Photos
Inside a fake $20 '16TB external M.2 SSD'
Full of promises!

Related Galleries

Inside a fake $20 '16TB external M.2 SSD'

8 Photos
Hybrid working, touchscreen MacBook hopes, cybersecurity concerns, and more: ZDNet's tech research roundup
Asian woman working at a desk in front of a computer and calculator

Related Galleries

Hybrid working, touchscreen MacBook hopes, cybersecurity concerns, and more: ZDNet's tech research roundup

8 Photos
Developer trends, zero-day risks, 5G speeds, and more: Tech research roundup
Person seated at a booth in a cafe looks at their phone and laptop.

Related Galleries

Developer trends, zero-day risks, 5G speeds, and more: Tech research roundup

10 Photos
Drive Electric Day: A dizzying array of EVs in sunny Florida
ca3b4019-26c5-4ce0-a844-5aac39e2c34b.jpg

Related Galleries

Drive Electric Day: A dizzying array of EVs in sunny Florida

16 Photos