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Maxim magazine celebrated its 100th issue by building a 75-by-110-foot billboard featuring its cover image of Eva Longoria, billed as "TV's Sexiest Earthling." The billboard doesn't tower over a highway, however. It's flat on the ground so that it can be seen from a satellite.
Showgirls pose as push pins to hold down the billboard.
Zooming out to see the "Desperate Housewives" star's place in the desert.
Maxim magazine teamed with the city of Las Vegas to build the giant poster, in a desert location southwest of the city.