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Images: Microsoft AdCenter stages

Take a peek at screenshots of Microsoft's homegrown ad-delivery system.
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1 of 3 Bill Detwiler/ZDNet

Registration page

AdCenter is Microsoft's own homegrown ad-delivery system. It replaced Yahoo technology that the company had been using to serve ads up to its MSN site. Potential advertisers can register for an account online, then complete a four-step process to getting their promos delivered. Step one, shown here, is the Settings page, where people outline their campaign.

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2 of 3 Bill Detwiler/ZDNet

Keyword tool

Advertisers can submit desired keywords. The tool is designed to help them target their promo at a particular market, depending on age, gender or lifestyle, for example.

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3 of 3 Bill Detwiler/ZDNet

Cost estimate

This page gives marketers estimates of how much a campaign might cost, depending on keywords and key phrases.

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