Insight Platforms as a Service

Remember how we noted data is going the way of the cloud? While there are no signs of this slowing down, there's another interesting trend unraveling, the so-called Insight Platforms as a Service (IPaaS). The thinking behind this is simple: if your data is in the cloud anyway, why not use a platform that's also in the cloud to run analytics on them, and automate as much of the process as possible?