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iPhone 4S launches in Australia (photos)

Although there wasn't as much fanfare as previous iPhone launches, Australians waited in line to be the first to own an iPhone 4S.
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Topic: Mobility
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1 of 9 Andy Smith/ZDNet

Apple's iPhone 4S went on sale across Australia this morning to far less fanfare than has been seen in previous launches, with most eager iPhone shoppers in Sydney choosing the flagship Apple Store itself rather than the telco alternatives.

Stores selling the iPhone 4S opened at 8am rather than at midnight, prompting a far more civil and noticeably less festive experience than seen for the launches of the iPhone 3G, 3GS and 4.

Apple staffers lined the windows across the levels of Sydney's flagship store in the city's CBD, welcoming a crowd of several hundred customers waiting on the street below.

Credit: CBSi

Captions:

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2 of 9 Andy Smith/ZDNet

The Apple Store in Sydney saw the bulk of the crowd, with a queue curling around the block.

Credit: CBSi

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3 of 9 Andy Smith/ZDNet

The queue at Optus was far shorter, with the added bonus of not having dozens of blue T-shirt-wearing Apple-ites peering down at you from the floors above.

Credit: CBSi

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4 of 9 Andy Smith/ZDNet

Optus reps told us this morning that it had received "tens of thousands" of pre-orders, but that they didn't expect long queues after offering customers the option to have the new phone delivered to their homes or to an Optus store nearer to them.

Credit: CBSi

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5 of 9 Andy Smith/ZDNet

This is the scene from the same street corner at last year's iPhone 4 launch in July. The lines went around the corner despite the freezing temperatures.

Credit: CBSi

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6 of 9 Andy Smith/ZDNet

Directly across the street from Optus, Vodafone rolled out the red carpet for its most eager customers, and provided a star-studded line-up to entertain them.

Credit: CBSi

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7 of 9 Andy Smith/ZDNet

Telstra opted for a carnival theme to celebrate the launch, wrapping its early birds in feather boas.

Credit: CBSi

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8 of 9 Andy Smith/ZDNet

Although Telstra provided live music and refreshments, the crowd outside the big T seemed enthralled by the enthusiasm across the street at Apple.

Credit: CBSi

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9 of 9 Andy Smith/ZDNet

Telstra provided us with this pic from its flagship store in Melbourne. The smile says it all.

Credit: Telstra

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