The Apple Store in Sydney launched the iPhone 6s and 6s Plus on Friday morning, with hundreds lining up to get their hands on the new devices despite the dismal weather.
The line stretched from both sides of the Apple Store, with dozens of passersby also stopping to laugh and take photos.
The excitement was palpable.
While those waiting in line had umbrellas and ponchos to keep them dry, the Apple Store workers assisting them went without.
One of the first to procure a new iPhone 6s made sure to parade it in front of those who were still queueing.
The line, which last year stretched around several Sydney blocks, this time petered out on the corner of King and York Streets -- barely one block up from the Apple Store.
The monolith in the grey, wet weather, with worker bees scurrying inside.
Parody becomes reality at an increasing rate nowadays -- with telepresence drones now able to wait in line instead of people.
On the top of this image are happy Apple consumers who are walking/rolling home with their new iPhone 6s.
At the bottom is a South Park episode.