iPhone apps for marketing pros (screenshots)
Analytics Pro
Data visualization junkies take note: you can Google Analytics metrics - such as site visitors, top topics and keywords - as well as charts, graphs and more using the Analytics Pro app. The app supports multiple accounts and hourly and daily summaries.
Silicon.com's Natasha Lomas takes marketing pros on a tour to help justify their getting an iPhone from the boss.
Credit: Analytics Pro/iTunes
Constant Contact Quickview
Email marketing app Constant Contact's features include the ability to schedule and track mailings and view open rates, click-throughs and bounces. Multiple accounts are supported and the app also enables contacts to be viewed, searched, called and added.
Credit: Constant Contact/iTunes
HootSuite for Twitter
Using social media to get a brand's message out is a well-established part of the marketer's arsenal these days. The HootSuite for Twitter iPhone app allows for easy managing of Facebook and Twitter accounts, with the ability to schedule updates to each. There's stat tracking for click-throughs using the ow.ly URL-shortening tool, plus keyword monitoring and access to lists. The app also enables users to translate tweets to and from more than 50 languages.
Credit: Natasha Lomas/silicon.com
Twitter Marketing Secrets
Marketers can also get tips on using Twitter as a business aid via the Twitter Marketing Secrets app. Advice includes tips on growing followers, finding content for tweets, making tweets stand out and targeting Twitter users who are relevant to your business.
Credit: Twitter Marketing Secrets/iTunes
Website SEO Analyzer
Find out how your website - or your rivals' - fare in the search engine optimization (SEO) stakes using this free iPhone app. The app enables users to generate an SEO report of a website, providing details on the domain, age, indexed pages, meta data, page headings, image tags and more.
Credit: Natasha Lomas/silicon.com
Internet Marketing Dictionary
Flummoxed by backscatter? Can't distinguish static content from a splash screen? Brush up your marketing nous with the Internet Marketing Dictionary - an iPhone app that offers to help nail all those crucial marketing terms.
Credit: Internet Marketing Dictionary/iTunes
SEM Calculator
Help with search engine marketing calculations is at hand with the SEM Calculator app. This free iPhone app offers multiple calculators - such as a cost-per-thousand-clicks calculator - to help direct marketers get to grips with campaign-specific numbers.
Credit: Natasha Lomas/silicon.com
MarketingProfs
For marketing insight on the move, the MarketingProfs app puts a series of mini-articles on various topics at your fingertips - including new media, email marketing and more.
Credit: Natasha Lomas/silicon.com
Quick Win Marketing
The Quick Win Marketing app offers help for entrepreneurs setting up a new business or seeking to revitalise existing marketing knowledge. It tackles frequently asked marketing questions, from branding queries to launching new products or a business, to growing an existing one. Content is based on the eponymous book by Annmarie Hanlon.
Credit: Quick Win Marketing/iTunes