People starting to get settled.
Steve Jobs takes the stage.
Talking about the transition to Intel in 2006 and how it was completed in seven months.
Jobs talks about the success of the iPod nano.
More than 50 percent of Apple purchases are from new Apple users. And not just from Apple store either, alluding to all channel
Apple announces that they've sold 1.3 million.
Apple becomes the fourth largest music retailer in the United States, surpassing Amazon.com. "You can guess who our next 'Target' is" Steve jokes.
New iPod television commercial from a new British band, according to Steve.
The new name of the iTV is "Apple TV."
How the Apple TV fits into the larger picture of the living room.
Apple TV's port selection
Up to five computers (Macs and PCs) can stream content to an Apple TV
The Apple TV interface for movies contains theatrical trailers and it's gorgeous
Steve demos a movie from new iTunes partner Paramount - "Zoolander"
The Apple TV will be shipping in February for US$299 and it's available for order today
The Apple eclipse that's been on Apple's home page was an allusion to "the next 30 years." "I've been looking forward to this for 2.5 years" Jobs says.
2. Revolutionary mobile phone...
3. Breakthrough internet communication device.
All in one device. "Apple reinvents the phone"
Steve jokes that this will be the iPhone, to huge laughs in the audience
Steve compares the the current smartphone lineup on a business school 101 diagram.