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Microsoft reveals new logo - new image?

Microsoft unveils its first new logo in 25 years and only its fourth since 1975.

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Topic: Microsoft
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1 of 13 Andy Smith/ZDNet

For the first time in 25 years, Microsoft has redesigned its corporate logo. As Mary Jo Foley reports , here are the basics:

The font is Segoe; the intention is meant to imply "digital motion." Segoe and motion are both key to the Microsoft's Metro interface/design philosophy, which has been a key component in a number of recent Microsoft products, services and Web sites. But because , Microsoft isn't able to say that the new logo reflects the company's Metro UI/design principles.

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2 of 13 Jim Kerstetter/CNET News

The new Microsoft logo has already made it to its new Boston store.

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3 of 13 Andy Smith/ZDNet

Microsoft's original logo was replaced in 1975 after a short shelf life.

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4 of 13 Andy Smith/ZDNet
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5 of 13 Andy Smith/ZDNet

Microsoft's previous logo was apparently good enough for 25 years of service - debuting in 1987.

Obviously the use of logos are of vital interest to a company. Here are just a few of Microsoft's guidelines for using this logo:

The Logo must always be at least 60 pixels in width.
The Logo must appear only in a horizontal position.
The Logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The Logo must never be used to represent the word "Microsoft" in text, including in a headline, product-name logotype, or body copy.

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6 of 13 Andy Smith/ZDNet

Microsoft's second logo ruled until 1987.

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7 of 13 Andy Smith/ZDNet

The new logo adopts the four-color design and shape of the Windows logos.

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8 of 13 Andy Smith/ZDNet

Although Windows 95 looks up into the cloud. A sign of the future or just lucky?

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9 of 13 Andy Smith/ZDNet

Microsoft stores are carrying their own version of the logo.

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10 of 13 Andy Smith/ZDNet

Here is Microsoft Chief Marketing Officer Chris Capossela unveiling the logo as he opens the Microsoft Store in Boston on August 23rd.

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11 of 13 Andy Smith/ZDNet

One of Microsoft best known logos, and one of their better ones, has appeared on the Xbox 360 since 2010.

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12 of 13 Andy Smith/ZDNet

Interesting how the Windows icon became part of the corporate logo while the new version of windows, Windows 8, dropped it.

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13 of 13 Andy Smith/ZDNet

Internet Explorer used to use the four-color Microsoft logo but has been redesigned to only feature the "e".

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