Apple
A look at Telefonica's app, which will work for customers of any operator and is a direct response to the threat posed by services such as Skype, WhatsApp and Viber
Telefónica developed TU Me in-house, using technology and expertise gained from its 2009 acquisition of Jajah, a VoIP firm. According to the company, the app's development was also informed by internal trials O2 ran last year with a service called O2 Connect.
"This is the first product you're seeing on the back of some of those learnings," Telefónica's spokesman said.
TU Me is the first product that Telefónica has launched worldwide in one go.
Although the app is free to use and will remain so, the operator said that, "over the coming months, it will also use the TU brand to launch a number of enhanced communications services which its O2, Movistar and Vivo businesses will make available to customers as part of their bundles".
Caption by: David Meyer
Join Discussion