Photo gallery: Dial "D" for Dell

The 20-employee facility will provide service and support for Dell's 250,000 server install base in Asia-Pacific, and is expected to field about 1,000 calls from customers across the region including Australia, New Zealand, Malaysia, Singapore, Thailand and Taiwan.

Dell CEO Kevin Rollins (second from left) and Penang Chief Minister Tan Sri Dr Koh Tsu Koon (third from left) officially open the Enterprise Command Centre.

They're flanked by Simon Wong, vice president and managing director, Dell Asia-Pacific (far left), and Steve Felice, president, Dell Asia-Pacific.

Dancers grace the occasion with traditional Malay moves.

Dancers in colourful costumes at the ECC opening ceremony.

Dell's ethics helpline situated at the entrance of its manufacturing facility.

Have an ethical issue? Dell offers its employees a string of telephone numbers to call.