Photo: Viagra RFID weeds out fakes

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    Pfizer began on Dec. 15 to embed electronic identification devices known as RFID tags in all of its Viagra packages in an effort detect counterfeit pills. The new Viagra bottle label also includes security features such as a two-dimensional barcode for use with line-of-sight barcode scanner applications and a larger color-shifting ink bar.

    Caption by: Bill Detwiler

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Drug maker releases details of high-tech plan to ensure its most frequently counterfeited product is the real thing.

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Pfizer began on Dec. 15 to embed electronic identification devices known as RFID tags in all of its Viagra packages in an effort detect counterfeit pills. The new Viagra bottle label also includes security features such as a two-dimensional barcode for use with line-of-sight barcode scanner applications and a larger color-shifting ink bar.

Caption by: Bill Detwiler

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