Photos: Garments with game

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  • Edoc Laundry

    Edoc Laundry

    Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

    Caption by: Bill Detwiler

  • Edoc Laundry shirt

    Edoc Laundry shirt

    This shirt from Edoc Laundry has a hidden clue designed into the artwork. The game's story involves the mysterious death of the manager of a fictional band called Poor Richard.

    Caption by: Bill Detwiler

  • hidden clue

    hidden clue

    On another part of the shirt, a second clue is revealed. This can be plugged into the Edoc Laundry Web site to unlock parts of the larger story.

    Caption by: Bill Detwiler

  • Seasonal changes

    Seasonal changes

    As seasons change, Edoc Laundry will release a new set of garments that tell a new chapter in the larger story.

    Caption by: Bill Detwiler

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Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments.

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Edoc Laundry

Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

Caption by: Bill Detwiler

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