Photos: Garments with game

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Edoc Laundry

Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

Published: July 20, 2006 -- 14:45 GMT (07:45 PDT)
Caption by: Bill Detwiler
Edoc Laundry shirt

This shirt from Edoc Laundry has a hidden clue designed into the artwork. The game's story involves the mysterious death of the manager of a fictional band called Poor Richard.

Published: July 20, 2006 -- 14:45 GMT (07:45 PDT)
Caption by: Bill Detwiler
hidden clue

On another part of the shirt, a second clue is revealed. This can be plugged into the Edoc Laundry Web site to unlock parts of the larger story.

Published: July 20, 2006 -- 14:45 GMT (07:45 PDT)
Caption by: Bill Detwiler
Seasonal changes

As seasons change, Edoc Laundry will release a new set of garments that tell a new chapter in the larger story.

Published: July 20, 2006 -- 14:45 GMT (07:45 PDT)
Caption by: Bill Detwiler

Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments.

Edoc Laundry

Seattle-based Edoc Laundry has incorporated an episodic, multimedia game into the fabric of its garments. The idea is that high-quality, high-concept garments will attract young buyers regardless of whether they know a game is involved.

Published: July 20, 2006 -- 14:45 GMT (07:45 PDT)

Caption by: Bill Detwiler

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