Photos: Inside SAP's cloud app store

In the beta store, the user is able to refine search results using filters such as vendor and price.

Clicking on an add-on takes the user through to a page outlining that add-on's features.

The beta version of the store has about 50 apps available. Apps for the store are being built by SAP and partner companies using the software development kit for Business ByDesign, which was rolled out in February.

Each add-on has its own page in the store where users can view a detailed description of the product, the price, screenshots and user reviews, along with technical and support information.

Clicking on screenshots allows the user to see the add-on in action - in this case showing a new pipeline report for a sales team designed using Business ByDesign.

Users can check that an add-on will work with their existing Business ByDesign service by clicking the Compatibility Check button.

The checkout allows the number of users of an add-on to be entered and gives the total cost of the purchase.

Both the user and the vendor that produced the add-on will receive emails confirming the purchase.

Money from the sale of each add-on will be shared between the vendor and SAP.

The service control centre, seen here, allows Business ByDesign users to see the status of different add-ons they have purchased from the store and to post support requests.

SAP says the idea of the store is that users can find the add-on they require, install it and be using it with their Business ByDesign Service within minutes.