Photos: Interactive billboards

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  • Adidas

    Adidas

    This virtual soccer game is an ad for Adidas. The company installed it at a concept store in Sydney, Australia, as part of the launch of a new athletic shoe.

    Caption by: Bill Detwiler

  • Hilton Hotels

    Hilton Hotels

    This promotion for Hilton Hotels lets passersby disrupt a virtual car race with their steps and hand motions. It's developed with technology from California company Reactrix Systems.

    Caption by: Bill Detwiler

  • Jelly Belly

    Jelly Belly

    A crowd at San Francisco's Metreon theater stops to check out this interactive Jelly Belly billboard, created by Reactrix Systems. Each step sends virtual bellies swirling and floating in different directions.

    Caption by: Bill Detwiler

  • A&E

    A&E

    A&E Television Networks ran this Reactrix promotion in New York's Grand Central Terminal one week over the summer. It promoted a new TV series called and gave the illusion of a liquid surface when people walked over it.

    Caption by: Bill Detwiler

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Reactrix Systems' technology is helping advertisers ranging from Adidas to Jelly Belly liven up their brands.

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Adidas

This virtual soccer game is an ad for Adidas. The company installed it at a concept store in Sydney, Australia, as part of the launch of a new athletic shoe.

Caption by: Bill Detwiler

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