Photos: Play that funky music, VW owner
Customers who purchase or lease a designated Volkswagen model from the new line will get a customized electric guitar.
1 of 4 Andy Smith/ZDNET
Playing guitar
From Oct. 3 through Dec. 31, customers who buy or lease a designated Volkswagen model from the new 2007 line--including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible--will get a customized First Act GarageMaster electric guitar that will play through the car's existing audio system.
The guitar comes in four VW-complementary colors. It will display the Vehicle Identification Number (VIN) of the owner's Volkswagen vehicle and have custom-colored pick guards that go with the car's exterior.
2 of 4 Andy Smith/ZDNET
Jack
The electric guitar hooks up to the VW via an auxiliary adapter in the glove compartment.
3 of 4 Andy Smith/ZDNET
Logo on fret
The customized electric guitar features a VW logo on the 12th fret.
VW's ad campaign for the promotion includes TV spots featuring John Mayer, Slash of Guns N' Roses, and Christopher Guest (as Nigel Tufnell of "Spinal Tap").4 of 4 Andy Smith/ZDNET
Knobs
The guitar has VW knobs and a prominent blue indicator light that matches the trademark instrument panel lighting of Volkswagen vehicles.
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