/>
X

Join or Sign In

Register for your free ZDNet membership or if you are already a member, sign in using your preferred method below.

Use your email Use Linkedin Use Facebook

Photos: Sony Ericsson debuts see-through Xperia phone

Pureness - a 3G phone designed to get back to basics...

|
zd-defaultauthor-natasha-lomas.jpg
|
Topic: Mobility
40153127-1-pureness8.jpg
1 of 7 Natasha Lomas/ZDNet

Pureness - a 3G phone designed to get back to basics...

Mobile maker Sony Ericsson has debuted another phone in its Xperia range - but with a twist.

The see-through display is a world first, according to Sony Ericsson, requiring battery, memory card and antenna to be miniaturised to fit inside the bottom portion of the device.

Unlike other devices in the series, such as the X2 smartphone and the upcoming X10 Android device, the Xperia Pureness mobile phone (pictured above) has been designed to offer fewer features, not more.

Photo credit: Natasha Lomas/silicon.com

40153127-2-pureness2.jpg
2 of 7 Natasha Lomas/ZDNet

The HSUPA device was demoed today at a press event held at Pierre Koffmann's Restaurant on the Roof in Selfridges department store in London, which will be the device's sole retailer in the UK when it goes on sale in early December. The Pureness is being sold SIM-free.

Daniel Mauritzson, an industrial designer at Sony Ericsson, said the idea behind Pureness was to design a "counterweight" to the feature-rich smartphones of today - and focus instead on the basics of "talk, text and time".

Photo credit: Natasha Lomas/silicon.com

40153127-3-pureness.jpg
3 of 7 Natasha Lomas/ZDNet

The idea for Pureness came out of discussions among designers at Sony Ericsson, said Mauritzson.

"We started with just a block of glass," he said, explaining how the device took two years to evolve from concept to final minimalist handset. The device has backlit numbers on the keypad which fade out when left untouched for a few moments (as pictured above), allowing the device to revert to a featureless candybar form.

Choosing a see-through screen was a way "to put thumbscrews on the UI designers", according to Mauritzson - meaning the icons of the user interface had to have the same 'back to basics' principles of the hardware design.

Photo credit: Natasha Lomas/silicon.com

40153127-4-pureness6.jpg
4 of 7 Natasha Lomas/ZDNet

However, the device also includes a music player, FM radio, video streaming and internet and email access (including support for Microsoft Exchange ActiveSync). It can also receive picture messages, though there's no camera to create MMSes to send.

Mauritzson added that the phone is the first of what will become a range of Pureness devices. The concept will continue to evolve, he said.

Photo credit: Natasha Lomas/silicon.com

40153127-5-pureness7.jpg
5 of 7 Natasha Lomas/ZDNet

Pureness users are unlikely to be doing too much web browsing on the handset, however, owing to its dinky 1.8-inch QVGA screen and the greyscale rendering of websites.

Believe it or not, that's the silicon.com homepage pictured above.

Photo credit: Natasha Lomas/silicon.com

40153127-6-pureness3a.jpg
6 of 7 Natasha Lomas/ZDNet

Mauritzson said Sony Ericsson envisages the device as a secondary phone which smartphone owners swap their SIM into - via the flap pictured at the left - when they go out in the evenings.

It's also being pitched as an aspirational item, with a UK price-tag to match: £650. Pureness owners will get a little more for their money than minimalist Scandinavian design: there's also access to a 24/7 global concierge service to help with all manner of "lifestyle requests" from the everyday to the obscure, said Sony Ericsson.

Photo credit: Natasha Lomas/silicon.com

40153127-7-pureness5.jpg
7 of 7 Natasha Lomas/ZDNet

The Pureness comes with the mobile maker's proprietary charger. There's no headphone port but Sony Ericsson's HBH-IS800 Bluetooth headset comes with the device. Battery life is up to 8.5 hours GSM talk time (up to 3.5 hours UMTS), and up to 350 hours standby time.

Photo credit: Natasha Lomas/silicon.com

Related Galleries

Incipio Grip and Kate Spade cases for Galaxy Z Flip 3 and Fold 3: Stylish drop protection
incipio-z-fold-3-flip-3-2.jpg

Related Galleries

Incipio Grip and Kate Spade cases for Galaxy Z Flip 3 and Fold 3: Stylish drop protection

ZAGG Gear4 Bridgetown case for Samsung Z Fold 3 and Flip 3: D3O drop protection
zagg-gear4-case-z-fold3-flip3-2.jpg

Related Galleries

ZAGG Gear4 Bridgetown case for Samsung Z Fold 3 and Flip 3: D3O drop protection

First look: iPhone 13 Apple event [in pictures]
california-streaming-2.jpg

Related Galleries

First look: iPhone 13 Apple event [in pictures]

First Look: Samsung's Galaxy Z Flip 3 [pictures]
01-001ef-gf711t-001-front-navy-210719-h.jpg

Related Galleries

First Look: Samsung's Galaxy Z Flip 3 [pictures]

Working with the Cat S62 Pro and its thermal imaging camera
cat-s62-pro-flir-use-12.jpg

Related Galleries

Working with the Cat S62 Pro and its thermal imaging camera

Google Pixel Buds A Series review: in pictures
google-pixel-budsa-9.jpg

Related Galleries

Google Pixel Buds A Series review: in pictures

Nomad Rugged Leather Moment case: MagSafe, 10-foot protection, and advanced lens support
nomad-moment-iphone-12pm-1.jpg

Related Galleries

Nomad Rugged Leather Moment case: MagSafe, 10-foot protection, and advanced lens support