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If you want to take a walk round the shop of the future, a good place to start is a supermarket located in the Bicocca district of Milan, Italy. There, thanks to a blend of gaming technologies, IoT and cloud computing, you can seamlessly interact with the products that interest you and make better buying choices.
The Supermarket of the Future is the continuation of the technology that Coop Italia first showcased at EXPO Milan 2015. The concept was designed by architect and MIT professor Carlo Ratti, and implemented by INRES, Accenture, and Avanade using Microsoft technology.
After EXPO 2015, Coop Italia decided to test the concept in a more demanding environment. "For us, this supermarket is like a lab where we try out ideas. After EXPO we wanted to show that these ideas work, even in a real-life environment," Gabriele Tubertini, CIO of Coop Italia, tells ZDNet.
Caption by: Raffaele Mastrolonardo
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