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Seoul's new architectural icon: the Dongdaemun Design Plaza [PHOTOS]

SEOUL -- A massive design complex boosts the status of Korea's megalopolis as Asia's epicenter of pop culture.
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1 of 9 Courtesy of Seoul Metropolitan City

SEOUL -- It has been criticized for its expense, for its failure to blend in with its surroundings -- even for looking more like a spaceship than a building.

But the $400 million Dongdaemun Design Plaza (DDP), designed by Zaha Hadid and parachuted into the center of one of Seoul's buzziest retail districts, grants the city something it has long lacked: an architectural icon befitting its rep as Asia's capital of cool.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo courtesy of Seoul Metropolitan City


This post was originally published on Smartplanet.com
garden-view-at-night.jpg
2 of 9 Courtesy of Seoul Metropolitan City

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo courtesy of Seoul Metropolitan City


This post was originally published on Smartplanet.com
lighting-interior.jpg
3 of 9 Courtesy of Seoul Metropolitan City

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo courtesy of Seoul Metropolitan City


This post was originally published on Smartplanet.com
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4 of 9 Andrew Salmon

One of the DDP’s organic-looking entrances.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon

This post was originally published on Smartplanet.com
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5 of 9 Andrew Salmon

Even the info desks in the DDP reflect the exterior design.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon


This post was originally published on Smartplanet.com
img3346.jpg
6 of 9 Andrew Salmon

A piano concerto underway in a DDP chill-out room.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon


This post was originally published on Smartplanet.com
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7 of 9 Andrew Salmon

Digital info displays lead out of the DDP and into the Dongdaemun retail district.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon


This post was originally published on Smartplanet.com
img3398.jpg
8 of 9 Andrew Salmon

The medieval water gate uncovered during the DDP’s foundation work has been incorporated into the designscape.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon


This post was originally published on Smartplanet.com
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9 of 9 Andrew Salmon

The DDP’s plaza blends art and environment.

For the rest of the story, check out our feature:

Asia's capital of cool gets bold new architectural icon

Photo by Andrew Salmon


This post was originally published on Smartplanet.com

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