/>
X

Six clicks: Social sites and their image stains

It is often difficult to regain trust and improve perception after a social networking site has angered its users. We look at six companies that have made decisions which have stained their brand image.
|
eileen-brown.jpg
|
1-mud-stains-on-clothes-590kb042910-2.jpg
1 of 7 DIY Life

Social networking sites often make decisions which make perfect sense for the company and comply with its policies and guidelines. However, users have different views — and take to social media to strongly voice their disapproval.

Almost all of the social media companies have been criticised for their gaffes and blatant errors of judgement. Take a look at this collection of ‘stains’ that social companies have had to overcome to restore their credibility.

2-facebook-beheading-650x0.png
2 of 7 Digital Trends

Facebook and the beheading video

Facebook suffered a worldwide backlash after it lifted its ban on displaying graphic images on its news feed. A video of a woman being beheaded began to appear and be shared across its feeds.

Facebook had said that videos containing graphic violence were permitted if the content was posted for users to condemn rather than celebrate the content.

However, after it received numerous complaints and widespread public condemnation, Facebook removed the video and updated its community guidelines.

 

 

 

3-article-boston-620x349.jpg
3 of 7 FBI

Reddit and the Boston Marathon bomber suspect

The reddit community came together in in its efforts to find and name the Boston bombers who set off two bombs at the end of the Boston Marathon in 2013.

Redditors combed through photographs trying to identify the bomber, and one, the “blue robe guy”. Unfortunately redditors mistakenly named missing student Sunil Tripathi as a suspect. Erik Martin, general manager of reddit said:

"Some of the activity on reddit fuelled online witch hunts and dangerous speculation which spiraled into very negative consequences for innocent parties."

"The reddit staff and the millions of people on reddit around the world deeply regret that this happened. We hoped that the crowdsourced search for new information would not spark exactly this type of witch hunt. We were wrong.

The search for the bombers bore less resemblance to the types of vindictive internet witch hunts our no-personal-information rule was originally written for, but the outcome was no different."

4-twitter.png
4 of 7 Twitter

Twitter and its response to abuse

Twitter has been slammed over failing to respond to abusive Tweets directed at some of its users. In the UK Isabella Sorley and John Nimmo were sent to jail after  they sent abusive tweets to Caroline Criado-Perez during her campaign to get a woman's face onto a ten pound note.

The police often have to track down the abusers themselves as Twitter is reluctant to comply with requests for information.

Twitter’s transparency report shows that it does respond to requests for information by police forces arouod the world. The report has a worldwide average response to requests of 57 percent. The US has 69 percent of its requests responded to whereas the UK, despite issuing 25 requests had only 4 percent of these actioned.

5-youtube.png
5 of 7 YouTube

YouTube comments permitted only from Google+ users

In November 2013 YouTube stipulated that only users with valid Google+ accounts could place comments on YouTube videos which would be displayed according to the "community engagement, reputation, and up-votes for a particular comment".

This led to widespread condemnation of the decision. Users with YouTtube accounts or Gmail already have Google plus accounts — even if they are not used.

Google was lambasted for the move and the co-founder of YouTube Jawed Karim strongly voiced his disapproval about the change.  He deleted every video from his channel apart from the first video ever uploaded to YouTube. “Me at the zoo” which was uploaded on 23rd April 2005. Karim really does not want a Google+ account.

6-twitter-vine-editor-pick.jpg
6 of 7 Roclay

Vine selects porn video as Editors Pick

Vine, the app which displays six second video clips was acquired by Twitter in 2013.   Pornographic videos quickly  began circulating across the app and Twitter.  These videos are not easy to find on Vine itself, but retweets and mentions on Twitter soon spread these Vines across the Twitterverse.  In 2013 a pornographic clip was featured as an “Editors Pick”and appeared on the home screens of the app.

A spokeswoman said “A human error resulted in a video with adult content becoming one of the videos in Editor's Picks, and upon realizing this mistake we removed the video immediately. We apologize to our users for the error."

Vine is taking action to stop users searching for pornographic images by blocking hashtags such as #porn but a quick search on the Vine Roulette website shows that NSFW video Vines are still prevalent across the site.

7-japan-kids-children-smartphone-linkedin.jpg
7 of 7 Cool smartphone

LinkedIn's privacy and youth problems

LinkedIn, which this week forecasted slower growth than expected despite strong Q4 results had its challenges in 2013.

In August 2013 it was criticised for updating its terms of service and allowing users as young as 13 to create a LinkedIn account. In October it was also slammed by security professionals after it released its email service "Intro".

Intro allows iPhone users to see LinkedIn profiles from people who have emailed them. When users send an email with Intro, LinkedIn appends a snippet of the sender's LinkedIn public profile to the bottom of the message.

Users were concerned that if they used Intro, LinkedIn could gain access to any email written or received from the email account. LinkedIn reassured users with its commitment to its pledge of privacy on the site.

Related Galleries

Best apps for life under lockdown
1-supercook-eileen-brown-zdnet.png

Related Galleries

Best apps for life under lockdown

How to avoid being phished during holiday shopping season
How to avoid being phished during holiday shopping season zdnet

Related Galleries

How to avoid being phished during holiday shopping season

All-new Gmail: Massive update brings Smart Compose and more AI features
15.jpg

Related Galleries

All-new Gmail: Massive update brings Smart Compose and more AI features

Adjust these Facebook privacy settings to protect your personal data
image-2018-04-09-at-4-39-38-pm.jpg

Related Galleries

Adjust these Facebook privacy settings to protect your personal data

Social media cannot be trusted without these features
Social media cannot be trusted without these features ZDNet

Related Galleries

Social media cannot be trusted without these features

Facebook alternatives: Social apps you need to try
1-steemit-eileen-brown-zdnet.png

Related Galleries

Facebook alternatives: Social apps you need to try

How to reduce the amount of information you send to Facebook
How to reduce the information you send to Facebook ZDnet

Related Galleries

How to reduce the amount of information you send to Facebook