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Social media can be a double-edged sword.. how have some companies impaled themselves?
After September 11th, 2001, airports were required to undergo a rehaul of security and travel procedures that still frustrate many today.
However, if valuable baggage becomes damaged in the process and an airline proves unhelpful, patience can wear too thin.
Dave Carroll, a country singer from Canada, was flying with United Airlines in 2008 from Halifax to Chicago’s O'Hare Airport in order to reach Nebraska. With several members of his band, Sons of Maxwell, they watched in horror as their instruments were roughly moved by baggage handlers. Once the band were able to check for signs of damage, it was evident that Carroll's $3500 Taylor guitar was so badly damaged it was unplayable.
For almost a year, the musician attempted to get United Airlines to offer compensation. When this effort was obviously in vain, Carroll took to YouTube -- adding a lyrical edge to the battle. The video went viral, and the song ended up as an iTunes track -- now, it has reached nearly 12 million hits on YouTube, and a book deal has been reached.
United Airlines switched to damage control, apologizing and also offered to replace the damaged instrument. Instead, Carroll requested a donation to the Thelonious Monk Jazz Institute -- of which the airline gave a total of $3,000.
Caption by: Charlie Osborne
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