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Store Wars: Microsoft vs Apple

Microsoft opened two stores last October in a timid challenge to Apple’s hit chain. We revisit one and an Apple store to see how it’s working out.
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By Robin Harris, Contributor on
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1 of 8 Robin Harris/ZDNet

Microsoft opened two stores last October in a timid challenge to Apple’s hit chain. We revisit one and an Apple store to see how it’s working out.

Microsoft store, Scottsdale AZ, 4 pm June 7, 2010.

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<="" p="">href="http://www.zdnet.com/blog/storage/store-wars-microsoft-vs-apple/963?tag=mantle_skin;content ">Store Wars: Microsoft vs Apple

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Microsoft store. A younger crowd.

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Microsoft store. Note the many flat screen monitors and Microsoft store employees.

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Lots of different hardware.

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Ultimately, Microsoft is about selling software.

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Apple store, north Scottsdale AZ, June 7, 5pm. Yes, a glass skylight, in Arizona.

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No flat screen monitors on the walls. Flat screen graphics.

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Genius bar in the back on the left. Studio bar - for creative services and training - on the left. A greater age range than I saw at Microsoft's store.

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