Telstra opens high-tech Customer Insights Centre: Pictures

Telstra claims that the new centre's immersive and interactive "Insight Ring" is the first introvert 360-degree video ring in the world.

Telstra said that its Customer Insights Centre (CIC) is just one example of how it is investing in "superior intelligent networks, solutions, and services on a global scale".

The Insight Ring surrounds visitors with digital insights mined from Telstra's comprehensive knowledge of markets, customers, and industries.

"We care about developing deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services," said Telstra's director of segment marketing Andy Bateman.

Telstra's robot, named Jed, represents the company's move to embrace robotics, M2M, and machine-learning technology as a "big part" of its future.

The CIC includes three communications rooms with 35 racks to house network, collaboration, and content gear.

"When you bring a customer to the CIC, it's not just about a PowerPoint presentation and a tour," said Telstra's Andy Bateman. "It's a completely bespoke journey, unique to each customer, showing our understanding of their industry."

"Every part of this centre has been designed to convert insights into business outcomes and as a unique global insights hub," said Telstra's Andy Bateman.

The Telstra Theatre, which can seat 300, features an immersive 4K screen, and Australia's first Meyer Sound Constellation system. Telstra plans to use the space for a range of events.

The Exchange restaurant is designed to reflect Telstra's history, and contains devices from the Telstra museum.

There are 78 LED displays in the CIC of various sizes, with around 86 kilometres of cables.