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Telstra opens high-tech Customer Insights Centre: Pictures

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  • The Insight Ring

    The Insight Ring

    Telstra claims that the new centre's immersive and interactive "Insight Ring" is the first introvert 360-degree video ring in the world.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • Telstra's new Customer Insights Centre

    Telstra's new Customer Insights Centre

    Telstra said that its Customer Insights Centre (CIC) is just one example of how it is investing in "superior intelligent networks, solutions, and services on a global scale".

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • Immersive interaction in the Insight Ring

    Immersive interaction in the Insight Ring

    The Insight Ring surrounds visitors with digital insights mined from Telstra's comprehensive knowledge of markets, customers, and industries.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • Telstra's director of segment marketing Andy Bateman

    Telstra's director of segment marketing Andy Bateman

    "We care about developing deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services," said Telstra's director of segment marketing Andy Bateman.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • Jed the robot

    Jed the robot

    Telstra's robot, named Jed, represents the company's move to embrace robotics, M2M, and machine-learning technology as a "big part" of its future.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • Telstra's CIC datacentre

    Telstra's CIC datacentre

    The CIC includes three communications rooms with 35 racks to house network, collaboration, and content gear.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • More than just a PowerPoint presentation

    More than just a PowerPoint presentation

    "When you bring a customer to the CIC, it's not just about a PowerPoint presentation and a tour," said Telstra's Andy Bateman. "It's a completely bespoke journey, unique to each customer, showing our understanding of their industry."

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • The CIC is a 'global insights hub'

    The CIC is a 'global insights hub'

    "Every part of this centre has been designed to convert insights into business outcomes and as a unique global insights hub," said Telstra's Andy Bateman.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • The Telstra Theatre

    The Telstra Theatre

    The Telstra Theatre, which can seat 300, features an immersive 4K screen, and Australia's first Meyer Sound Constellation system. Telstra plans to use the space for a range of events.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • The Exchange restaurant

    The Exchange restaurant

    The Exchange restaurant is designed to reflect Telstra's history, and contains devices from the Telstra museum.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

  • The CIC boasts 78 LED displays

    The CIC boasts 78 LED displays

    There are 78 LED displays in the CIC of various sizes, with around 86 kilometres of cables.

    Photo by: Dave Cheng/ZDNet

    Caption by: Leon Spencer

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Telstra has opened its Customer Insights Centre (CIC) in Sydney for enterprise and business clients, with the high-tech 3,600 square metre facility boasting a 300-person auditorium, a workshop, collaboration spaces, partner pop-up installations, a restaurant, and a broadcast studio.

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The Insight Ring

Telstra claims that the new centre's immersive and interactive "Insight Ring" is the first introvert 360-degree video ring in the world.

Caption by: Leon Spencer

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