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Ten examples of extracting value from social media using big data

While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.
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By Dion Hinchcliffe on
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Financial Services Industry: Bloomberg and WiseWindow use social media and big data to improve investment returns.


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Natural disasters: Twitter was a richer and more up-to-date source of information about the 5.8 magnitude quake in Virginia.


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Automotive Industry: Big data analysis of social media comments can predict trends in automotive equipment failures.


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Telecommunications: T-Mobile used big data integrated with its transaction systems and social media to dramatically cut customer defections in one quarter.


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Energy/Utility Industry: GE is going to use social media reports to track outages faster and better.


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Advertising Industry: Dachis Group used big data analysis of social media to create a more up-to-date and accurate ranking of the competitive position of engagement at large companies.


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Marketing: Nestle is using social media listening and analytics to engage at scale in the market using its big data powered central command center.


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Education Industry: DoSomething.org engaged 200,000 people worldwide in Facebook to combat bullying in schools and analyzed their sentiments.


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Criminal Justice: Police department around the United States now use social media analysis extensively to fight crime.


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Health Care Industry: Using social media and big data to track cholera outbreaks in Haiti faster and more accurately.


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