/>
X

Join or Sign In

Register for your free ZDNet membership or if you are already a member, sign in using your preferred method below.

Use your email Use Linkedin Use Facebook

Ten examples of extracting value from social media using big data

While the big data buzz is making the headlines, it's also fast-becoming a genuine force in deriving strategic insight and actionable business intelligence from social media, as we see in each of these compelling case examples.

|
dion-hinchcliffe.jpg
|
socialdataexample1.png
1 of 10 Dion Hinchcliffe/ZDNet

Financial Services Industry: Bloomberg and WiseWindow use social media and big data to improve investment returns.


socialdataexample3.png
2 of 10 Dion Hinchcliffe/ZDNet

Natural disasters: Twitter was a richer and more up-to-date source of information about the 5.8 magnitude quake in Virginia.


socialdataexample4.png
3 of 10 Dion Hinchcliffe/ZDNet

Automotive Industry: Big data analysis of social media comments can predict trends in automotive equipment failures.


socialdataexample5.png
4 of 10 Dion Hinchcliffe/ZDNet

Telecommunications: T-Mobile used big data integrated with its transaction systems and social media to dramatically cut customer defections in one quarter.


socialdataexample6.png
5 of 10 Dion Hinchcliffe/ZDNet

Energy/Utility Industry: GE is going to use social media reports to track outages faster and better.


socialdataexample7.png
6 of 10 Dion Hinchcliffe/ZDNet

Advertising Industry: Dachis Group used big data analysis of social media to create a more up-to-date and accurate ranking of the competitive position of engagement at large companies.


socialdataexample8.png
7 of 10 Dion Hinchcliffe/ZDNet

Marketing: Nestle is using social media listening and analytics to engage at scale in the market using its big data powered central command center.


socialdataexample9.png
8 of 10 Dion Hinchcliffe/ZDNet

Education Industry: DoSomething.org engaged 200,000 people worldwide in Facebook to combat bullying in schools and analyzed their sentiments.


socialdataexample10.png
9 of 10 Dion Hinchcliffe/ZDNet

Criminal Justice: Police department around the United States now use social media analysis extensively to fight crime.


socialdataexample2.png
10 of 10 Dion Hinchcliffe/ZDNet

Health Care Industry: Using social media and big data to track cholera outbreaks in Haiti faster and more accurately.


Related Galleries

Best apps for life under lockdown
1-supercook-eileen-brown-zdnet.png

Related Galleries

Best apps for life under lockdown

How to avoid being phished during holiday shopping season
How to avoid being phished during holiday shopping season zdnet

Related Galleries

How to avoid being phished during holiday shopping season

All-new Gmail: Massive update brings Smart Compose and more AI features
15.jpg

Related Galleries

All-new Gmail: Massive update brings Smart Compose and more AI features

Adjust these Facebook privacy settings to protect your personal data
image-2018-04-09-at-4-39-38-pm.jpg

Related Galleries

Adjust these Facebook privacy settings to protect your personal data

Social media cannot be trusted without these features
Social media cannot be trusted without these features ZDNet

Related Galleries

Social media cannot be trusted without these features

Facebook alternatives: Social apps you need to try
1-steemit-eileen-brown-zdnet.png

Related Galleries

Facebook alternatives: Social apps you need to try

How to reduce the amount of information you send to Facebook
How to reduce the information you send to Facebook ZDnet

Related Galleries

How to reduce the amount of information you send to Facebook