While the Internet of Things has been an especially hot topic in the last year, that doesn't mean that there isn't white space in the market for IT leaders to seize. A recent study by LexInnova found that while there are many players, no one has pulled away from the pack yet. Tech leaders looking for opportunity can still find it in this space, even as strategic as subject has become lately.
The traditional CIO has always had their hands full with keeping the business running, and not enough time or responsibility to guiding the business to create new market facing digital products and services. The rise of the new Chief Digital Officer has been tremendous according to the latest data published.
Companies that take payments from the public will need to significantly increase their support for mobile payments, including careful consideration of new wireless payment systems like Apple Pay. CIOs will need to invest in payment infrastructure and mobile payment security, including new payment touchpoints that support NFC and wireless.
Related: I added mobile payments to the top enterprise technologies to watch this year.
As the sophistication and depth of marketing IT has grown in leaps and bounds in recent years, with 2015 being the high water mark. The purview of the CIO over the marketing technology space in many organizations will become an ongoing issue to manage and control as CMOs prefer to make their own technology decisions.
In short, market-facing technologies are the top priority over the next few years in the lion's share of organizations today. But the investments have to be started this year in order to play out over the next 18-36 month horizon.
Despite all the other areas of focus and prioritization, cybersecurity will still be the overall top concern of IT leaders in 2015. Investment is expected to increase as threats become more varied in new channels such as Internet of Things and mobile devices this year.