Unboxing Lego's Life of George bricks-and-iPhone-app game

The Life of George app is compatible with the fourth-gen iPod touch, iPhone 3GS and iPhone 4; it is available free-of-charge from the iTunes App Store. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

The bottom of Life of George Lego set shows you how the game works. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

This Lego set contains just 144 bricks. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

It even includes a sticker of the star of this game, George, the computer engineer with a penchant for travel and photography. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

This is the Playmat that you need to photograph your creations on. It acts as a "green screen" so the app can differentiate the bricks from the background. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

When you open the Life of George app on your i-device, you can choose to play in "Life of George" (Game Mode, left) or in "My Life" (Creation Mode, right) by tapping on the corresponding photo album. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

Each level represents a destination that George visited and contains photos of related objects. The first level is Hawaii. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

In each level you will find a collection of photographs that you need to recreate with your Lego bricks in other to advance. Some items will not be accessible until you've successfully reproduced other items in the same level. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

This is what you have to build with your Lego bricks -- a tropical fish. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin
 

Once you finish building your item with Lego bricks and taking a picture of it on the Playmat with your device's camera, your app will grade your creation. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin

Lego is already building up a strong online community for the game on Facebook and YouTube. Eventually, the Danish company would like to make it possible for players to upload their own designs, how-to videos and to share tips with fans online. [Read more]

Caption: Gloria Sin
Photo Credit: Gloria Sin

The Life of George Lego set can be ordered from the company's U.S. website this Saturday. Or, you can also find it in select stores like the Lego Shop in Rockefeller Center, Toys R Us in Times Square and FAO Schwartz in New York, as well as in some Apple stores in the near future. [Read more]

Caption: Gloria Sin
Photo Credit: Lego