Samsung adopts Windows Azure for Smart TV cloud structures

Electronics giant Samsung Electronics has chosen to implement Microsoft cloud technology through integration with its Smart TV infrastructure.

Samsung announced on Monday its decision to use Windows Azure technology to manage the Smart TV system through cloud-based technology. The company cited a reduction in costs, increased productivity and a flexible, scalable model which can be expanded to meet its growing customer base.

Samsung’s Smart TV service is currently operating in 120 countries -- and the technology giant intends to expand this further. With this in mind, Samsung said it chose Windows Azure in order to stem any concerns for reliability, as well as the ability to support a continual increase in traffic. Through testing, the company found the platform offered a greater speed than competitors, mainly within the Asia region.

Scalability was one concern, but Samsung has also said that Windows Azure allowed the company to quickly secure and store resources, and focus on expanding their business rather than on security issues. Bob Kelly, corporate vice president of Windows Azure at Microsoft said:

"Windows Azure gives Samsung the ability to focus on its business rather than having its technical team deal with problem-solving and troubleshooting issues."

Windows Azure is a modern Microsoft cloud computing platform used to build, host and scale web applications through data centers hosted by the company. The platform consists of various services including the Windows Azure operating system, SQL Azure, and Windows Azure AppFabric.