Shai Agassi's Better Place: Rolling out the electric car to the masses At a Churchill Club Event in Mountain View, Calif., Better Place CEO Shai Agassi discusses his systems-based model to bring the electric car to cities around the world. He talks about the challenges so far building out the company's charge spots and battery-switch infrastructure in Japan, Denmark, and Israel, and what it will take to scale in countries like China and the U.S.