Amazon Kindle Fire poised to be No. 2 in tablets, says ChangeWave
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Amazon's Kindle Fire is poised to be the No. 2 tablet for holiday shoppers with 22 percent of consumers saying they plan to buy the $199 device. Apple's iPad still retains the No. 1 spot, according to ChangeWave Research.
Changewave, a division of the 451 group, said 65 percent of consumers plan on buying Apple's iPad, but now there's a solid No. 2. In a statement, ChangeWave made the following points based on its survey of 3,043 North American consumers:
- Amazon is going to wreak havoc on other tablet makers such as Motorola, RIM, Dell, HP and Toshiba. These vendors didn't garner hardly any attention from consumers.
- The Samsung Galaxy Tab was cited by 4 percent of consumers.
- 5 percent of consumers said they're very likely to buy the Kindle Fire. Another 12 percent say they're somewhat likely.
- Apple should be fine---74 percent of iPad owners say they are very satisfied with the device.
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